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What exactly is a serum?

2 March, 2024

un-confusing skincare, one product at a time

Serums are skincare products that are applied to the skin after cleansing but before moisturizing. They are typically made up of smaller molecules that can penetrate the skin more easily and deliver a high concentration of active ingredients. Because of their smaller molecular size, serums are able to deliver a more targeted treatment to specific skin concerns, such as fine lines, dark spots, and uneven texture.

Serums have thin, lightweight consistency that absorbs quickly into the skin. Some may have a slightly sticky or tacky texture upon application but dissipate quickly as the serum is absorbed.

In general, a good serum should leave your skin feeling smooth, hydrated, and comfortable. It is important to choose a serum that is suitable for your skin type and concerns, as some serums may be too drying or irritating for certain skin types
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